️ Advanced Filters for Targets and RTBs
Apply routing eligibility rules using configured custom tags and supported system values.
Persona tracks for buyers and publishers, first-campaign setup, and the RTB concepts you need before configuring anything.
Getting started
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14️ Custom Tags with RTBs
Use configured tags separately for RTB request templating and Advanced Filters.
Configure multi‑step RTB formulas
Chain ping → post (confirm) requests in one RTB formula, map values between steps, and control failure behaviour. Winning Step runs only in RTB groups.
Integrating Publishers & Sellers With Your Moja Inbound RTB Campaign
RTB, Inbound RTB, Tags, Parameters, Value, Routing, Outbound RTB
Understanding Targets vs RTB vs RTB Groups
Learn the key differences and when to use each in Moja AI
Understanding Webhooks, Agent Availability, and Call Flow
When building routing logic in Moja AI, it is important to understand the difference between Webhooks, Agent Availability, and Call Flows. Although they can work together, each feature serves a very different purpose.
Use a predefined phone number on an RTB formula
Dial a fixed destination number when the buyer does not return one. Skip phone mapping, but still map payout and duration from the API response.
Voice Agent delivery controls
Configure additional voices, style presets, prompt usage, and validation limits for supported Voice Agent models.
Voice Agents: Setup, Field Collection, and Call Flow Handover
Configure a Voice Agent to collect caller fields as tags, hand them into a Call Flow, and verify the persisted data.
What is RTB?
Understand real-time bidding for calls, inbound and outbound RTB in Moja, and how bids differ from connected calls and earned revenue.
Getting started as a buyer or network
The ordered path from an empty Moja account to a live, routed, reportable, optimised call — with what to do at each stage and what to leave alone.
Getting started as a publisher or seller
What to get from your buyer, how to send an RTB request, how to confirm the call was credited, and what to do when it was not.
Create your first campaign
Build a static call campaign end to end — publisher, buyer, target, routing plan, campaign, and tracking number — then place a test call and confirm it in reporting.
Send RTB requests to a Moja buyer
A publisher-facing guide to formatting RTB requests, reading the bid response, and routing the call to the number Moja returns.