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Portal behaviour and RTB operational detail that does not sit inside one of the other sections.

General

Articles

4

How to Troubleshoot No Bid Responses

A “No Bid” response occurs when an inbound RTB request is received, but no buyer chooses to purchase or accept the call. This is one of the most common RTB troubleshooting scenarios

Publisher Caps: Scope and Setup

Understand publisher-wide and Campaign–Publisher cap scope, metrics, periods, and actions.