Moja AI

Advanced Caps: Clearer Bid-Reduction Labels

Category: Enhancement Location: Campaigns and Targets/RTBs → Advanced Caps Release Date: July 29 2026

The former Lower Bid action now identifies which side of the call economics it changes.

Campaign and publisher caps show Reduce Publisher Bid / Payout and explain that the publisher payment is reduced.

Target, buyer, and RTB Formula caps show Reduce Buyer Revenue / Target Payout and explicitly state that publisher payout is not reduced.

- The former Lower Bid action now identifies which side of the call economics it changes.
- Campaign and publisher caps show Reduce Publisher Bid / Payout and explain that the publisher payment is reduced.
- Target, buyer, and RTB Formula caps show Reduce Buyer Revenue / Target Payout and explicitly state that publisher payout is not reduced.

Teams can configure caps with a clear understanding of whether the action changes publisher payout or buyer-side revenue, reducing costly routing and margin mistakes.

Advanced Caps now clarify whether bid reduction changes publisher payout or buyer-side revenue.

Release Notes: 2026-07-29 — Advanced Caps — Clearer Bid-Reduction Labels

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Release Notes: 2026-07-29 — Advanced Caps — Clearer Bid-Reduction Labels

Advanced Caps: Clearer Bid-Reduction Labels

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