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Release Notes: 2026-07-14 — Targets/RTBs — Duplicate Settings UI Clarity

Duplicate settings now separate blocking rules from pre-conversion behavior with clearer labels and in-form guidance.

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Written by Denise Abdullah

Duplicate Settings UI: Block Duplicate and Pre-Conversion Clarity

Released: July 14, 2026

What changed

  • Merged the duplicate-call and duplicate-conversion controls into a clearer Duplicates flow.

  • Renamed Consider Duplicate Settings to Block Duplicate Settings so the setting better describes that matching repeat callers are blocked before pre-conversion rules apply.

  • Renamed Duplicate Conversion Settings to Pre-conversion settings to clarify that these options control what happens when a caller previously converted.

  • Added an in-form warning when Block Duplicate Settings is enabled, explaining that repeat callers matching duplicate criteria are blocked before pre-conversion settings are evaluated.

Where to find it

  • Go to Targets/RTBs and open a Target or RTB create/edit form.

  • In Duplicate Settings, use Block Duplicate Settings to define when repeat callers should be treated as duplicates.

  • Use Pre-conversion settings to choose what should happen when a prior conversion matches.

  • If Block Duplicate Settings is enabled, review the warning before relying on pre-conversion behavior for those same repeat callers.

Impact

  • The duplicate-routing setup is easier to understand because blocking rules and pre-conversion rules are separated and labeled more clearly.

  • Users get clearer guidance when duplicate blocking may prevent pre-conversion settings from applying.

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