Duplicate Settings UI: Block Duplicate and Pre-Conversion Clarity
Released: July 14, 2026
What changed
Merged the duplicate-call and duplicate-conversion controls into a clearer Duplicates flow.
Renamed Consider Duplicate Settings to Block Duplicate Settings so the setting better describes that matching repeat callers are blocked before pre-conversion rules apply.
Renamed Duplicate Conversion Settings to Pre-conversion settings to clarify that these options control what happens when a caller previously converted.
Added an in-form warning when Block Duplicate Settings is enabled, explaining that repeat callers matching duplicate criteria are blocked before pre-conversion settings are evaluated.
Where to find it
Go to Targets/RTBs and open a Target or RTB create/edit form.
In Duplicate Settings, use Block Duplicate Settings to define when repeat callers should be treated as duplicates.
Use Pre-conversion settings to choose what should happen when a prior conversion matches.
If Block Duplicate Settings is enabled, review the warning before relying on pre-conversion behavior for those same repeat callers.
Impact
The duplicate-routing setup is easier to understand because blocking rules and pre-conversion rules are separated and labeled more clearly.
Users get clearer guidance when duplicate blocking may prevent pre-conversion settings from applying.