Duplicate Conversion Routing: Revenue Withholding Options
Released: July 14, 2026
MojaAI now gives teams more granular control over how duplicate-conversion calls are routed and recorded.
What changed
Two additional duplicate conversion actions are available: Allow call, don't record revenue and Allow call, don't record revenue and don't pay publisher.
Targets and RTBs can route a matching duplicate conversion while withholding buyer revenue, publisher payout, or both depending on the selected action.
The platform applies the expanded duplicate conversion actions during routing when a prior conversion match is found.
Reporting labels describe the selected duplicate conversion action so saved configurations are easier to interpret.
Where to find it
Go to Targets/RTBs and open a Target or RTB create/edit form.
In Duplicate Conversion Settings, configure the duplicate conversion matching rules.
Choose the action that should apply when a prior conversion matches: decline the call, allow without publisher payout, allow without recording revenue, or allow without recording revenue and without publisher payout.
Impact
Teams can continue routing duplicate-conversion calls when appropriate while preventing buyer revenue, publisher payout, or both from being recorded for matched duplicate conversions.