Duplicate Conversion Routing: Allow Calls Without Publisher Payout
Released: July 13, 2026
MojaAI now gives teams more control over how duplicate conversions are handled for targets and RTBs.
What changed
A new duplicate conversion action lets eligible calls continue routing instead of being declined.
When the new action is selected and a prior conversion matches, publisher payout is withheld for that duplicate conversion path.
Existing duplicate matching dimensions remain available, including caller, target, publisher, campaign, and buyer matching.
Target/buyer revenue and conversion tracking remain unchanged for routed calls.
Where to find it
Go to Targets/RTBs and open a Target or RTB create/edit form.
In Duplicate Conversion Settings, configure the matching rules.
Choose whether matching duplicate conversions should decline the call or allow the call while withholding publisher payout.
Impact
This release helps teams continue routing calls when appropriate while protecting publisher payout when a call matches a prior conversion.