Feature Update
Location: Reporting → RTB Requests
Release Date: 9/29/25
📝 Overview
The RTB Requests reporting view has been enhanced to provide clearer visibility into routing outcomes, bid results, and call-level details. These improvements make it easier to understand why routes succeed or fail and to validate performance against RTB API responses.
✨ What Changed
📈 New Routing Outcome Columns
The RTB Requests table now includes additional columns to improve transparency:
Total Routes
Failed Routes
(ineligible routes, caps reached, outside hours of operation, etc.)Successful Routes
Bid Won
If Yes, Duration and Payout are displayed
Displayed only when a call is successfully transferred
☎️ Expanded Call Metrics
Additional call-level fields are now available directly in reporting:
Duration
Payout
CLID
These values help tie routing outcomes directly to call performance.
🔍 API Response & Call Detail Visibility
Each RTB request now includes:
The actual RTB ping/response associated with the call
CLID included when a call is placed
A View Call action that links directly to detailed call records tied to the CLID
🟦 Traceability: Reporting data now aligns more closely with RTB API behavior and call execution.
🎯 Why This Matters
These enhancements make RTB reporting more actionable and easier to troubleshoot by:
Clarifying why routes succeed or fail
Making bid outcomes more transparent
Aligning routing data with API responses and call records
Reducing friction when validating performance or investigating issues
💡 Example Use Cases
Identify whether a call failed due to caps, budgets, geography, or hours-of-operation rules
Confirm that winning bids correctly display Duration and Payout
Use CLID to cross-reference RTB activity with call logs and external API records
🚀 Getting Started
Navigate to Reporting → RTB Requests
Review the new routing and bid-related columns in the table
Click View Call to access full call details associated with the CLID
🧭 Roadmap
Additional reporting enhancements and expanded analytics are planned to further improve RTB visibility and performance analysis.