Repeat Caller Rules Are Clearer on Targets and Outbound RTBs
Category: Enhancement
Location: Targets → Create or Edit Target → Repeat Caller Rules · Targets/RTBs → Create or Edit Outbound RTB → Repeat Caller Rules
Release Date: September 11 2026
What’s new
Duplicate-call and prior-conversion settings now sit together under Repeat Caller Rules.
Block Repeat Calls uses clearer labels: Count as a repeat after and Look back this many days, plus a live summary of the rule.
Previously Converted Callers now states the prior-conversion window is a fixed 30 days. Only Block Repeat Calls still has a configurable lookback.
The form states that Repeat Call Blocking runs first. If it blocks the caller, the Previously Converted Caller rule is not evaluated.
Routing, payout, and saved values are unchanged.
How to use it
Open a Target or an outbound RTB and go to Repeat Caller Rules.
Turn on Block Repeat Calls, choose when a call counts as a repeat, set the lookback days, and confirm the summary matches the rule you want.
Use Previously Converted Callers to choose what happens when a matching conversion is found in the last 30 days. Caller is required; Target, Publisher, Campaign, and Buyer are optional match fields.
Save the Target or RTB.
Impact
Repeat-caller setup is easier to read, and the 30-day prior-conversion window is no longer easy to confuse with the configurable Block Repeat Calls lookback.