The main Reporting page now shows the same plain-English RTB buyer outcomes that were already available in RTB Pulse.
What’s new
For outbound RTB, each buyer row includes a Buyer outcomes column with Accepted, No target, Rejected, Ping Shield, No response, and Other when those counts are present.
Each outcome includes a short diagnostic so you can tell a buyer-side result from a generic technical error.
How to use it
Open Reporting → Inbound RTB Requests.
Switch the summary view to outbound RTB so buyer rows are shown.
In the buyer table, read the Buyer outcomes column for the categories and the diagnostic line under each one.
RTB Pulse is unchanged if you still want the dedicated Tuning view.
Impact
You can diagnose why a buyer accepted, rejected, blocked, or did not answer without leaving Reporting.