Inbound RTB Revenue Attribution Fix
Released: July 9, 2026
Inbound RTB calls now attribute buyer revenue more accurately when dynamic revenue or payout data comes from the selected allocation.
What changed
Dynamic buyer revenue now carries through more consistently for inbound RTB calls, including SIP call paths.
Revenue attribution now uses the selected allocation’s configured buyer revenue instead of falling back to the broader inbound RTB payout.
SIP allocations now preserve the selected target payout and payout duration used for buyer revenue attribution.