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Release Notes: 2026-07-09 — Inbound RTB Revenue Attribution Fix

Inbound RTB calls now attribute buyer revenue more accurately when dynamic revenue/payout data comes from the selected allocation.

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Written by Denise Abdullah

Inbound RTB Revenue Attribution Fix

Released: July 9, 2026

Inbound RTB calls now attribute buyer revenue more accurately when dynamic revenue or payout data comes from the selected allocation.

What changed

  • Dynamic buyer revenue now carries through more consistently for inbound RTB calls, including SIP call paths.

  • Revenue attribution now uses the selected allocation’s configured buyer revenue instead of falling back to the broader inbound RTB payout.

  • SIP allocations now preserve the selected target payout and payout duration used for buyer revenue attribution.

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