Customer Release: Inbound RTB Response Options
Release date: May 11, 2026
Type: Enhancement
Location: Campaign —> Inbound RTB
What's new
Inbound RTB publisher setup now includes response options that let you control how eligible route responses are returned.
You can now set:
Max responses — limit how many eligible routes are returned.
Sort by — order responses by payout or duration.
Sort direction — return results in ascending or descending order.
Why it matters
This gives teams more control over Inbound RTB response behavior directly from the publisher setup, making it easier to match response output to each partner or traffic workflow.
Customer impact
Customers using Inbound RTB can now:
Return only the number of eligible responses they need.
Prioritize eligible routes by payout or duration.
Set saved defaults while still allowing request-level overrides when needed.
Notes
Request URL parameters can override the saved response options for an individual request.