Skip to main content

Why is my processing time high?

Written by Luis Colmenares

High processing time usually means buyers are taking too long to respond to RTB ping requests. This can delay routing decisions and reduce the chances of calls connecting successfully.

Common causes include:

  • Slow buyer endpoints or APIs

  • Buyer servers timing out

  • Too many buyers in the RTB flow

  • Long timeout settings

  • Network or server latency

  • Buyers returning delayed bid responses

You can identify this in the Inbound RTB Statistics Summary under:

  • Processing Time

  • By Buyer β†’ Processing (s)

How to improve processing time

  • Remove or pause slow buyers

  • Lower RTB timeout settings

  • Verify buyer endpoints are healthy

  • Reduce unnecessary RTB targets

  • Prioritize faster buyers with better response times

Lower processing times typically improve connection rates and routing efficiency.

Did this answer your question?