NEW FEATURE RELEASE! Advanced Filters for RTB Campaigns
Location: RTB Campaigns → Create / Edit PageAdvanced Filters let you control which traffic enters each RTB campaign by allowing or blocking calls based on state, ZIP code, and/or publisher.
You can mix these options in any combination — for example, allow traffic from California and Nevada but block certain ZIP ranges or publishers — all directly from the campaign page.
This feature helps campaign managers target higher-quality calls, reduce unwanted traffic, and adjust routing instantly without backend changes.What’s New
Flexible Rules: Allow or block calls by state, ZIP code, and publisher.
Combinations Supported: Combine multiple filters for precise targeting.
Real-Time Validation: Filters are checked automatically when saving a campaign.
Reusable Setup: Saved filters stay attached to the campaign and can be updated anytime.
Why It Matters
Advanced Filters give you fine-grained control over your RTB campaigns.
You can focus spend on high-performing areas and publishers, maintain compliance with geographic restrictions, and react quickly to changing traffic quality — all from the dashboard.
Works great with Custom Tags: Use tags like [STATE] or [ZIP_CODE] inside Advanced Filters to dynamically match incoming session data and create adaptive routing logic.Example Use Cases
Compliance: Block calls from states with regulatory restrictions.
Performance: Exclude ZIP codes with low conversion rates.
Partner management: Route calls only from approved publishers.
Dynamic routing: Combine
[STATE]or[ZIP_CODE]tags with filters for precise, adaptive targeting.
Getting Started
Go to Targets/RTB → RTBs.
Open an existing RTB or create a new one.
Scroll to the Advanced Filters section.
Click Add Condition and choose State, ZIP, or Publisher.
Set each rule to Allow or Block, then Save.
All filtering and tag logic run automatically when the RTB executes—no additional setup required.