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๐Ÿ“Š Google Ads Integration

google, google ads, integrations, conversion postbacks

Written by Moja Bot
Updated over 3 months ago

๐ŸŽ‰ Now Live
โ€‹Location: Integrations โ†’ Google Ads
โ€‹Release Date: Wed, 12/04/2025


๐Ÿ“ Overview

Weโ€™ve launched a fully integrated Google Ads experience that makes it simple, secure, and automated to send call conversion data directly into your Google Ads account. This enables more accurate optimization, smarter bidding strategies, and improved campaign performance using high-quality call conversion data.


โœจ Whatโ€™s New

๐Ÿ” Connect Your Google Ads Account Securely

MojaAI now supports secure OAuth authorization for Google Ads.

  • Encrypted storage of credentials

  • No manual API keys required

  • Safe, revocable access at any time

๐ŸŸฆ Security First: Credentials are encrypted and never exposed.


๐ŸŽฏ Manage Conversion Actions in One Place

You can now create, select, and manage conversion actions directly from the Integrations page.

  • Choose which conversion actions to use

  • Set a default conversion action for uploads

  • Centralized configuration for all linked accounts


โฑ๏ธ Automatically Upload Call Conversions

Eligible call conversions are uploaded automatically every hour.

  • Respects your configured upload delays

  • Honors Google Ads lookback windows

  • No manual exports or uploads required

๐ŸŸฉ Automation: Once enabled, syncing runs continuously in the background.


๐Ÿ“ˆ Track Upload Performance

Gain visibility into every conversion upload with detailed statistics:

  • Successful vs. failed uploads

  • Upload timestamps and durations

  • Retry counts

  • Google Ads error messages

๐ŸŸจ Insight: Quickly diagnose issues and verify delivery health.


๐Ÿ” Reliable Delivery With Automatic Retries

If Google Ads is temporarily unavailable, MojaAI ensures reliable delivery.

  • Automatic retries once per hour

  • Up to 10 retry attempts per conversion

  • Upload resumes automatically when Google Ads is available

๐ŸŸง Resilience: No lost conversions due to temporary outages.


๐Ÿงญ Cleaner Navigation & Improved Integration Flow

Google Adsโ€“related pages and workflows have been reorganized to provide:

  • Clearer setup steps

  • Improved discoverability

  • Faster onboarding for new integrations


๐ŸŽฏ Why This Matters

Accurate conversion tracking is essential for evaluating performance and optimizing bids. With this integration, MojaAI delivers:

  • โœ… Reliable delivery of call conversions

  • ๐Ÿ”„ Reduced manual work

  • ๐Ÿค– Better data for Smart Bidding

  • ๐Ÿ“Š Higher-fidelity marketing performance measurement


๐Ÿ’ก Example Use Cases

  • Automatically feed Google Ads high-quality call conversions for improved optimization

  • Maintain accurate conversion data even during temporary Google Ads outages

  • Ensure only eligible conversions are uploaded based on your configured rules


๐Ÿš€ Getting Started

  1. Go to Integrations โ†’ Google Ads

  2. Click Authorize Google Ads Access and complete the OAuth flow

  3. Select your default conversion action

  4. Call conversions will begin syncing automatically every hour

๐Ÿ“Š Upload statistics and retry information are available on the Overview tab of each linked Google Ads account.


๐Ÿงญ Whatโ€™s Next

Meta (Facebook) Ads integrations are coming soon โ€” expanding automated conversion tracking across additional ad platforms.

๐Ÿ”ฎ Roadmap: Meta Ads integrations

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