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Tags and Number Pools for Landing pages

Tags, Number Pools, DNI, Dynamic Number Insertion, Javascript

Written by Moja Bot
Updated over 3 months ago

Location: Integrations → Tags, Numbers → Number Pools, Call Tracking
​Release Date: 11-14-2025

📝 Overview

The Call Attribution and Number Pooling release connects web sessions to inbound calls using dynamic JavaScript tags and flexible number assignment. It enables real-time visitor tracking, session-level attribution, and scalable number management — so you can tie every call back to its true origin with confidence.

✨ What’s New

MojaAI now supports a fully integrated system for:

  • 🏷️ Capturing visitor data from landing pages using JavaScript tags

  • 🔢 Dynamically assigning and tracking phone numbers from provisioned number pools

  • 📈 Attributing inbound calls to specific sessions and marketing campaigns

  • ⚙️ Managing number provisioning asynchronously with full audit tracking

💡 All visitor interactions are tracked using a unique visitor_id, ensuring persistent attribution across reloads and return visits.

🎯 Why This Matters

🔍 Know where every call came from

Calls are automatically linked to the session, tag, and campaign that sourced them.

🔄 Assign dynamic phone numbers on the fly

Visitors see campaign-specific numbers pulled from your number pools — updated in real time.

🚀 Scale effortlessly

Number pools expand automatically via Bandwidth provisioning webhooks, with all changes tracked and auditable.

📊 Full session context on every lead

Attribution includes UTM parameters, GCLID, referrer, browser info, and more — tied directly to call-level logs.

💡 Example Use Cases

  • A visitor lands on a product or lead-gen page through an email campaign. The MojaAI tag captures their session and replaces the visible phone number with one from your pool.

  • When the visitor calls, MojaAI automatically matches the call to the captured session and updates attribution tables.

  • Later, your team expands the number pool for seasonal traffic. MojaAI provisions the new numbers asynchronously and logs them in the pool’s order history.

🚀 Getting Started

1️⃣ Create a Number Pool

  1. Navigate to Numbers → Number Pools

  2. Click Create Pool

  3. Choose a number prefix (local or toll-free), define the pool size, and submit

  4. MojaAI provisions the numbers asynchronously and displays their status in the pool table

🟦 Tip: Once provisioned, the pool is ready to use with your tracking tags.

2️⃣ Create a Tracking Tag

  1. Navigate to Integrations → Tags

  2. Click Create Tag

  3. Enter a tag name and select the Number Pool created earlier

  4. Choose the on-page number to replace

  5. Submit to generate a custom JavaScript snippet

  6. Embed the snippet in the <head> section of your landing page

🟩 Reminder: The snippet must be placed before any scripts that render dynamic page content.

3️⃣ Track Attribution Events

  • Open the Call Tracking section

  • View inbound call records linked to visitor sessions

  • Attribution includes: tag ID, campaign, visitor_id, UTM metadata, GCLID, FBCLID, referrer, browser data, and more

🟧 Insight: Every call includes full session context for reporting, analytics

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